Leistung: Event Design
Kunde: BMW Group
We developed the trade fair visual concept with a focus on "Youngtimers from BMW" on behalf of the BMW Group for the Techno Classica, the world's largest vintage-car and collector’s vehicles fair.
The hall was wrapped in a uniform, light-flooded look from the communication walls and the dynamics of the classic BMW vehicles were transferred to the present day.
More manageable takeaway formats had to be produced from the first day of the fair due to the high demand.