All basic elements (typography, colours, image style, graphic style, raster) are essential elements for conveying the essence of the brand and, in combination, create a unique and recognisable identity.
Each colour conveys an element of the brand attributes. The linear forms of the geometric typeface Euclid Flex (Swiss Typefaces) are both modern and timeless. The visual style exemplifies the optimisation and perfection of procurement processes. These components work in harmonious symbiosis to create an unmistakable, strong brand identity.