Task: Brand development
Client: hanova WOHNEN GmbH
Coop: Sara-Lena Bolay, Concept & Design / Bernd Bücker, Concept & Content / Barbara Jansen, Consulting / Michel Becker, Design
Development of the new brand identity for the real estate group hanova – a merger of Gesellschaft für Bauen und Wohnen Hannover and Union–Boden: company name with claim, corporate design and CD manual.
"Hanover heart and real estate intelligence" is the basic idea. Both stand in contrast to each other, depend on each other and complement each other harmoniously. It is the result of the positioning and the basis for the name development and the design concept.
The interplay of the contrasts is taken up in the design concept and is consistently reflected in all elements of the corporate design. The result is a uniform appearance with a strong character. Logo, colour and typography are the basis of the visual identity.
hanova's corporate design comprises the two communication areas of image and information.
"The new umbrella brand was one of the most important steps in the development of the group in recent years. We are still very happy with the new brand and the implementation of the new design."
Managing Director, hanova Wohnen GmbH
The backlit façade lettering of hanova's corporate headquarters is emblazoned as a landmark above the roofs of Hanover’s city centre.
Clean and discreet use of logo, claim, headlines and colour contrasts of company colours in image and advertising media.