Hanover heart and real estate intelligence

DESIGN BUILD LIVE (hanova_zentrale-abend_thomas-langreder_dunkler.jpg)

hanova company headquarters in Hanover, © Thomas Langreder / hanova

Task: Brand development
Client: hanova WOHNEN GmbH
Coop: Sara-Lena Bolay, Concept & Design / Bernd Bücker, Concept & Content / Barbara Jansen, Consulting / Michel Becker, Design
Year: 2016

Development of the new brand identity for the real estate group hanova – a merger of Gesellschaft für Bauen und Wohnen Hannover and Union–Boden: company name with claim, corporate design and CD manual.

Animation Grundidee (hanova2.gif)

"Hanover heart and real estate intelligence" is the basic idea. Both stand in contrast to each other, depend on each other and complement each other harmoniously. It is the result of the positioning and the basis for the name development and the design concept.

Visualisierung Designkonzept (hanova_animation_basis-konzept_platzhalter.jpg)
CD-Manual (hanova_manual_01-cover.jpg)
CD-Manual Slider groß (hanova_manual_02-logo.jpg)
CD-Manual Slider groß (hanova_manual_03-farbe.jpg)
CD-Manual Slider groß (hanova_manual_04-typo1.jpg)
CD-Manual Slider groß (hanova_manual_04-typo2.jpg)
CD-Manual Slider groß (hanova_manual_05-bild-grafik.jpg)
CD-Manual Slider groß (hanova_manual_06-sprache-raster.jpg)

The interplay of the contrasts is taken up in the design concept and is consistently reflected in all elements of the corporate design. The result is a uniform appearance with a strong character. Logo, colour and typography are the basis of the visual identity.

Plakat Rolltreppe (hanova_anwendung_02-plakat.jpg)
Flagge (hanova_anwendung_03-flagge.jpg)
Magazine und Webseite (hanova_anwendung_01-magazin.jpg)
Magazine und Webseite (hanova_web-vorlage_web_kleiner.jpg)

hanova's corporate design comprises the two communication areas of image and information.

Image und Information (hanova_anwendung_05-image-medien_anzeige.jpg)

Image media
Advertisement image and event, leaflet and flyer, publication, invitation and greeting card

Image und Information (hanova_anwendung_04-info-medien_expose.jpg)

Information media
Advertisement project, offer and job offer, exposé, leaflet and flyer, publication, poster

Typo Experimente (hanova_anwendung_05-typo-experimentell.jpg)

"The new umbrella brand was one of the most important steps in the development of the group in recent years. We are still very happy with the new brand and the implementation of the new design."

Karsten Klaus
Managing Director, hanova Wohnen GmbH

Slider Anwendungen (hanova_anwendung-slider_01-clps.jpg)

© hanova

Slider Anwendungen (hanova_anwendung-slider_02-bmwi3_beneke.jpg)

© beneke-beschriftet.de

Slider Anwendungen (hanova_anwendung-slider_03-geruestplane_henning-stauch.jpg)

© Henning Stauch / hanova

Slider Anwendungen (hanova_anwendung-slider_04-service-vw.jpg)

© hanova

Slider Anwendungen (hanova_anwendung-slider_06-logo-scheibe.jpg)

© hanova

Slider Anwendungen (hanova_anwendung-slider_05-empfang_zentrale.jpg)

© hanova

Slider Anwendungen (hanova_anwendung-slider_08-ziel.jpg)

© hanova

Slider Anwendungen (hanova_anwendung-slider_07-shirts.jpg)

© hanova

Logo Fassade (hanova_anwendung_06-logo-fassade.jpg)

© hanova

The backlit façade lettering of hanova's corporate headquarters is emblazoned as a landmark above the roofs of Hanover’s city centre.

Fassade (hanova_anwendung_07-fassadenbeschriftung.jpg)
Fassade (hanova_anwendung_08-fassadenbeschriftung_ulf-ostlaender.jpg)

© Ulf Ostländer

Clean and discreet use of logo, claim, headlines and colour contrasts of company colours in image and advertising media.

Straßenbahn (hanova_anwendung_09-strassenbahn.jpg)

© hanova