Task: Corporate identity, corporate communication and web design
Client: Carolin Wildermann
Year: 2024
A combination of the human touch and state-of-the-art forms of therapy are the guiding principles of the Wildermann physiotherapy practice. Specialising in therapy for children and infants, as well as providing personalised care for all age groups, Carolin Wildermann offers more than just pain relief – she provides holistic well-being.
The corporate design incorporates this aspiration into a visual identity that reflects an equal measure of professionalism, empathy and care. The brand aims to ensure not only recognisability, but also a sense of security, trust and personal attention.
The underlying concept
visualises the brand's core values – care, intelligence and adaptability – in a harmonious design. Inspired by nature, symbols such as the tree of life and the flower of life evoke the connection between health, growth and balance. The clear, modern design is complemented by playful elements and friendly colours, and is both appealing and intuitive to use for the target group.
The design elements such as logo, typography and colour scheme can be combined and scaled in a flexible manner. This guarantees a high level of brand recognition and consistent brand communication across all touchpoints.
The holistic and focused design creates a professional and at the same time accessible appearance that perfectly conveys the practice's values and proposition.
‘I can understand patients, empathise with their problems and treat them with the appropriate methods.’
