Task: Redesign of visual identity
Client: Amazee_Labs
Year: 2023
As one of Switzerland's leading digital agencies, Amazee_Labs develops and optimises sustainable sales and communication platforms that successfully connect companies with their digital audience – true to its motto "Bringing the best out in each other." – while at the same time developing solutions to problems that clients don't even know they have.
Working together with the outstanding Amazee_Labs team, we were able to meet the challenge of redeveloping their visual identity.
Amazee_Labs' brand essence is a strong team and their perception of themselves as problem solvers. This can be summarised in a single phrase that also forms the underlying idea of the design concept.
Design system
The highly flexible possibilities for combining the individual elements (shape, colour, image, typography & logo) mean that there are virtually no limits to creativity when it comes to designing a wide range of media. The result is a lively, contemporary and professional overall appearance at all times.
By selecting, numbering and combining the various elements, Amazee_Labs can raise or lower the "volume" and impact of its communication as if turning a "design dial". This ensures that the most diverse types of content and topics can always be communicated in a way that meets the requirements and is appropriate for the target group.